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Master Your Routine

From first-use to feedback, learn how to use each product and let us know your thoughts.

  • Blake Brown Strengthening Shampoo by Blake Lively, designed to reduce hair breakage and boost hair resilience.

    Fundamental Strengthening Shampoo

    Directions:

    Apply to wet hair. Massage into scalp. Rinse and always follow with our Strengthening Mask.

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  • Fundamental Strengthening Mask

    Fundamental Strengthening Mask

    Directions:

    Use in place of conditioner. Always. Apply a generous amount from mid-lengths to ends. Leave on for 2-5 minutes, or longer for extra sustenance. Rinse and enjoy.

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  • Blake Brown Nourishing Shampoo by Blake Lively in hexagonal beige packaging with a wood-textured cap, designed to hydrate and nourish hair.

    Fundamental Nourishing Shampoo

    Directions:

    Apply to wet hair. Massage into scalp. Rinse and always follow with our Nourishing Mask.

    Love it?

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  • Blake Brown Strengthening Hair Mask by Blake Lively, designed to restore the appearance of damaged hair and leave hair feeling soft and smooth.

    Fundamental Nourishing Mask

    Directions:

    Use in place of conditioner. Always. Apply a generous amount from mid-length to ends. Leave on for 2-5 minutes, or longer for extra softness. Rinse and enjoy.

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  • Blake Brown Rich Reset Pre-Shampoo Hair Mask by Blake Lively, a nutrient-dense hair treatment that reduces hair breakage and restores shiny hair.

    Rich Reset Pre-Shampoo Mask

    Directions:

    Before shampooing, wet hair and apply liberally in sections, from roots to ends. Leave the mask on, out of the shower, for 30 minutes. Rinse thoroughly in the shower. Shampoo & mask as usual.

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  • Blake Brown Glam Mousse by Blake Lively, a style-defining hair formula that builds volume and tames frizz without weighing hair down.

    Glam Mousse

    Directions:

    SHAKE WELL. Apply into your hands and work evenly through damp hair from roots to ends. For shorter hair use the size of about two golf balls. For longer hair, you may use as much as the size of an orange.

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  • Woman's hands preparing to apply Blake Brown Nourishing Mask by Blake Lively, showcasing its creamy texture and hydrating effects on hair.

    All-In-Wonder Leave-In Potion

    Directions:

    Spray on hands first to control the amount desired. On damp hair, comb through to soften, prime, define, detangle, de-frizz or fragrance. On dry hair, apply where needed to tame flyaways, reduce frizz, and add hydration.

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  • Blake Brown Dry Shampoo by Blake Lively in sleek gold packaging. Scented with Amber Vanille, it refreshes hair while adding hair volume and hair texture.

    Dry Shampoo

    Directions:

    SHAKE WELL so that product is thoroughly mixed (approximately 10 seconds). Spray into dry hair at roots 8-10” away from your scalp. Gently rub in and brush through with your hands as needed. Use as often as desired.

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