Every Wash Strengthening Trio

Ingredients Matter: We are Vegan and Cruelty-Free and we do not formulate with SLS/SLES, Silicones, Phthalates, Parabens, Synthetic Dyes, and Mineral Oils.

Formulated to be suitable for color treated hair.

Made in the USA with globally-sourced ingredients and components.

Bottles and caps made of 100% post-consumer recycled materials. Imperfections expected and welcomed.

Fundamental Strengthening Shampoo

Directions: Apply to wet hair. Massage into scalp. Rinse and follow with our Strengthening Mask. We don't use conditioner around here.

Fundamental Strengthening Mask

Directions: Use in place of conditioner. Always. Apply a generous amount from mid-lengths to ends. Leave on for 2-5 minutes, or longer for extra sustenance. Rinse and enjoy.

All-In Wonder Leave-In Potion

Directions: On damp hair, spray from mid-lengths to ends after cleansing and masking. Comb through to soften, prime, define, detangle, de-frizz or fragrance. On dry hair, spray on hands first to control the amount desired. Hand apply where needed to tame flyaways, reduce frizz, and add hydration. If you're looking to detangle tricky knots, apply directly and generously.

Fundamental Strengthening Shampoo

Ingredients: Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Coco-Glucoside, Salvia Hispanica Seed Extract, PPG-2 Hydroxyethyl Coco/Isostearamide, Panthenol, Hydrolyzed Quinoa, Aloe Barbadensis Leaf Juice*, Helianthus Annuus (Sunflower) Seed Extract, Carthamus Tinctorius (Safflower) Seed Oil, Glycerin, Starch Hydroxypropyltrimonium Chloride, Cocamidopropyl PG-Dimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Glyceryl Oleate, Dicaprylyl Ether, Decyl Glucoside, Phenoxyethanol, Sodium Benzoate, Citric Acid, Sodium Chloride, Fragrance.
* Certified organic ingredient

Fundamental Strengthening Mask

Ingredients: Water, Stearyl Alcohol, Glycerin, Behentrimonium Chloride, Cetyl Alcohol, Trimethylolpropane Tricaprylate/Tricaprate, Cetyl Esters, Salvia Hispanica Seed Extract, Glyceryl Dilaurate, Aloe Barbadensis Leaf Juice*, Hydrolyzed Quinoa, Helianthus Annuus (Sunflower) Seed Extract, Carthamus Tinctorius (Safflower) Seed Oil, Glyceryl Stearate SE, Cetrimonium Chloride, Isopropyl Alcohol, Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Fragrance.
* Certified organic ingredient

All-In Wonder Leave-In Potion

Ingredients: Water, Propanediol, Cetearyl Alcohol, Aloe Barbadensis Leaf Juice*, C15-19 Alkane, Behentrimonium Chloride, Cocos Nucifera (Coconut) Oil, Trimethylolpropane Tricaprylate/Tricaprate, Panthenol, Hydrolyzed Carrot Protein/Hydrolyzed Kale Protein/Hydrolyzed Lemon Protein Extract, Helianthus Annuus (Sunflower) Seed Extract, Hydrolyzed Adansonia Digitata Seed Extract, Salvia Hispanica Seed Extract, Carthamus Tinctorius (Safflower) Seed Oil, Glycerin, Hydrolyzed Quinoa, Isopropyl Alcohol, Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Fragrance.
* Certified organic ingredient