Fundamental Nourishing & Strengthening System

Wild Nectar Santal, Sandalwood Vanille

The reason for being and the start of Blake Brown - this routine was born from Blake Lively’s personal experience for healthy hair.

Our four-piece set includes:

Fundamental Nourishing Shampoo 414 mL / 14 FL OZ ℮
Fundamental Nourishing Mask 226 g / 8 OZ ℮
Fundamental Strengthening Shampoo 414 mL / 14 FL OZ ℮
Fundamental Strengthening Mask 226 g / 8 OZ ℮

Features our two essential shampoo & mask systems that can be used in combination. For best results, alternate between our Nourishing and Strengthening systems every time you wash.

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Fundamental Nourishing Shampoo

Ingredients: Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Coco-Glucoside, Salvia Hispanica Seed Extract, PPG-2 Hydroxyethyl Coco/Isostearamide, Panthenol, Carthamus Tinctorius (Safflower) Seed Oil, Hydrolyzed Carrot Protein/Hydrolyzed Kale Protein/Hydrolyzed Lemon Protein Extract, Helianthus Annuus (Sunflower) Seed Extract, Aloe Barbadensis Leaf Juice*, Sodium PCA, Glycerin, Cocamidopropyl PG-Dimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Glycol Stearate, Cetyl Alcohol, Glycol Distearate, Carbomer, Cetrimonium Chloride, Stearamidopropyl Dimethylamine, Phenoxyethanol, Sodium Benzoate, Citric Acid, Sodium Chloride, Sodium Hydroxide, Fragrance.
* Certified organic ingredient

Fundamental Nourishing Mask

Ingredients: Water, Stearyl Alcohol, Glycerin, Behentrimonium Chloride, Cetyl Esters, Trimethylolpropane Tricaprylate/Tricaprate, Cetyl Alcohol, Salvia Hispanica Seed Extract, Glyceryl Dilaurate, Carthamus Tinctorius (Safflower) Seed Oil, Hydrolyzed Carrot Protein/Hydrolyzed Kale Protein/Hydrolyzed Lemon Protein Extract, Helianthus Annuus (Sunflower) Seed Extract, Aloe Barbadensis Leaf Juice*, Glyceryl Stearate SE, Cetrimonium Chloride, Isopropyl Alcohol, Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Fragrance.
* Certified organic ingredient

Fundamental Strengthening Shampoo

Ingredients: Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Coco-Glucoside, Salvia Hispanica Seed Extract, PPG-2 Hydroxyethyl Coco/Isostearamide, Panthenol, Hydrolyzed Quinoa, Aloe Barbadensis Leaf Juice*, Helianthus Annuus (Sunflower) Seed Extract, Carthamus Tinctorius (Safflower) Seed Oil, Glycerin, Starch Hydroxypropyltrimonium Chloride, Cocamidopropyl PG-Dimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Glyceryl Oleate, Dicaprylyl Ether, Decyl Glucoside, Phenoxyethanol, Sodium Benzoate, Citric Acid, Sodium Chloride, Fragrance.
* Certified organic ingredient

Fundamental Strengthening Mask

Ingredients: Water, Stearyl Alcohol, Glycerin, Behentrimonium Chloride, Cetyl Alcohol, Trimethylolpropane Tricaprylate/Tricaprate, Cetyl Esters, Salvia Hispanica Seed Extract, Glyceryl Dilaurate, Aloe Barbadensis Leaf Juice*, Hydrolyzed Quinoa, Helianthus Annuus (Sunflower) Seed Extract, Carthamus Tinctorius (Safflower) Seed Oil, Glyceryl Stearate SE, Cetrimonium Chloride, Isopropyl Alcohol, Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Fragrance.
* Certified organic ingredient

Fundamental Nourishing Shampoo

Directions: Apply to wet hair. Massage into scalp. Rinse and follow with our Nourishing Mask. We don't use conditioner around here.

Fundamental Nourishing Mask

Directions: Use in place of conditioner. Always. Apply a generous amount from mid-length to ends. Leave on for 2-5 minutes, or longer for extra softness. Rinse and enjoy.

Fundamental Strengthening Shampoo

Directions: Apply to wet hair. Massage into scalp. Rinse and follow with our Strengthening Mask. We don't use conditioner around here.

Fundamental Strengthening Mask

Directions: Use in place of conditioner. Always. Apply a generous amount from mid-lengths to ends. Leave on for 2-5 minutes, or longer for extra sustenance. Rinse and enjoy.

Ingredients Matter: We are Vegan and Cruelty-Free and we do not formulate with SLS/SLES, Silicones, Phthalates, Parabens, Synthetic Dyes, and Mineral Oils.

Formulated to be suitable for color treated hair.

Made in the USA with globally-sourced ingredients and components.

Bottles and caps made of 100% post-consumer recycled materials. Imperfections expected and welcomed.