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Iconic hair, every day.

Nourish, Strengthen, Scent & Style

Introducing
Blake Brown

Your daily shampoos, masks and styling solutions for healthy-looking, beautiful hair. 

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From Blake Lively’s Shower To Yours

Conceived by Blake Lively, crafted over seven years with development experts in hair and fragrance, and loved by you.

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Shop The Sets
Shop Sets

Strengthen and Nourish. Shampoo and Mask. Rinse and Repeat.

Your hair needs two things: Protein for strengthening and moisture for nourishment. We developed this system to give you the best combination of both. Our nourishing and strengthening systems can be used individually or together, alternating between washes.

Your hair is your 
most memorable 
scent.

Expertly developed with renowned perfumers, our unique fragrances layer to make your new signature scent impossible to forget.

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Masks for soft feeling, healthy looking hair.

Twenty years ago Blake started using masks in place of conditioners.  Our masks are formulated to be used daily to nourish and strengthen.  Leave on for 30 seconds or as long as you have in the shower.

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Clean and Cruelty-Free

Ingredients matter. Our products are cruelty-free, vegan and not formulated with SLS/SLES, silicones, parabens, phthalates, synthetic dyes or mineral oil.

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  • "Honestly, it has made my hair feel SO smooth!"

    I have been using it for only a week and can tell a huge difference in the texture, oiliness, and volume of my hair - Felicia

  • "I absolutely love the smell of this product"

    I don't know what it is but it has a very "spa-like" vibe to it and smells expensive. I also love how the scent lasts in the hair, even the day after using the product - Lauren

  • "My hair feels softer, looks shinier and smoother"

    It’s also controlled the frizz tremendously for my fine, thin hair. The lather was perfect and a little goes a long way - Christina

  • "I really love how it makes my hair look and feel"

    It is so much softer and easier to manage. Plus, a little goes a long way with this leave-in conditioner. The bottle will last me a long time, even with long hair and everyday use - Jordan

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