Choose The Best Shampoo & Mask System for Your Hair Type

Healthy hair comes down to two things: strength and nourishment. 

But achieving balance between the two is key. Too much strength without nourishment can leave hair feeling stiff, while excessive hydration can weigh hair down. That’s why at Blake Brown, we crafted our shampoo and mask systems to deliver both—strength and nourishment—in perfect harmony.

The trick, though, is focusing on one component first before moving on to the other—which begs the question, where do you begin? Which shampoo is best for your hair? 

(Choosing the mask is simple—just use whichever one goes with the shampoo you’re using!)

Here’s the easiest way to decide which shampoo to start with:

How to strengthen your hair:

Formulated with a proprietary plant protein complex, our Fundamental Strengthening Shampoo gently cleanses while leaving hair feeling replenished, healthier, and fuller. (Bonus: it reduces breakage by 3.7x after just one use!) 

How to use: Apply it to wet hair and massage it into your scalp. Then rinse and follow with the Strengthening Mask. 

How to nourish your hair:

Thirsty hair requires more than just water—our Fundamental Nourishing Shampoo drenches your hair in hydration, visibly smooths strands, and tames frizz. 

How to use: Apply it to wet hair and massage it into your scalp. Then rinse and follow with the Nourishing Mask. (When used together, the duo is clinically proven to support healthy hair elasticity—a key indicator of healthy hair!)

But remember, where you start isn’t where you stay! Back to that idea of balance. Start with the system your hair needs most right now—strength or nourishment. Then, alternate between the two for optimal results. You can switch it up wash by wash or bottle by bottle. 

The most important thing? Listen to your hair and give it what it needs. As long as you’re feeding it a mix of protein and moisture, you’re doing right by your locks.

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