How Often to Use a Hair Mask

Ah, the hair mask—a staple in hair care routines everywhere, yet so often misunderstood! 

Here’s your one-minute guide on everything hair masks, based on our most frequently asked questions. 

How often should I use a hair mask?

At Blake Brown, we’ve completely replaced conditioner with hair masks. That means our hair masks are formulated for frequent use, meaning you can–and should– apply them just as you would use conditioner, after every shampoo.

Does Blake Lively use conditioner?

She doesn’t! Blake made the switch from traditional conditioner to a masking-only routine years ago. She says it's not only transformed her hair, but it has also simplified her entire hair care process.

What hair masks does Blake Lively use?

Blake Brown hair masks, of course. 🙌 With every wash, Blake alternates between the Strengthening and Nourishing systems, always following up with the Leave-in-Potion. Want her exact products? Start with either the Strengthening Duo or the Nourishing Duo, then switch to the other.

How is the Rich Reset Pre-Shampoo Mask different from your other masks?

While the Strengthening Mask and Nourishing Mask are formulated to be used for every wash, the Rich Reset Pre-Shampoo Mask is a weekly treatment or whenever your hair needs a little extra love. Went heavy on the heat styling for a few days in a row? The Rich Reset will restore your hair’s natural softness and is clinically proven to reduce breakage by more than 10x. 

Ready to mask up? Shop now >